How to Get a Great Copywriter
If you want to use the internet to generate an income, you'll need a site. If you want that web site to help you be profitable, it needs to be extremely well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your site. A good copywriter can help you bring in more profits than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some copywriters have lots of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing because someone told them that online writing would be a cinch. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter who is itnerested to write web copy should have a web site that features their bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you create yours? Look at the copy on their site too. If you notice lots of grammar and spelling errors, this is a terrible sign.
Do you react well as you go over the copy on the copywriter's site? This involves more than just finding errors in grammar and syntax. Do you have any sort of emotional reaction to the copy on the web site? Does the copy cause you to like the copywriter? Does it make you feel like you desire to learn more about the writer and keep on reading? Does the website copy make you feel like you want to hire that copywriter right away? Does website copy make you want to run for the hills? Does website copy make you mad? These are all extremely important responses and they demand your attention.
Perform your background research on the copywriter. Try to find reviews on online forums and unbiased websites. It's extremely likely that the only reviews you will come across on the writer's site are going to be good. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Examine closely these reviews and feedback. You need to also request the copywriter for a couple of references. Be sure that you follow up and really get in contact with those references and get an honest opinion from them.
It is crucial to actually go over any samples supplied to you by the writer. Ask for additional samples than can be read on the writer's site. This is especially vital if the copywriter is touting Website himself or herself an expert in a field. When the writing reads like it was copied from Wikipedia or is particularly unclear, it's best to find a different writer.
There arelots of ways to find out whether or not a copywriter is worth hiring. You ought to do some homework and discover more about the writer in terms of his or her integrity, reputation and personal character.